FAQs

SEO & Website Optimization FAQs

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. When done effectively, SEO helps your business appear when potential customers search for your products or services. This means more organic (free) traffic, higher credibility, and ultimately, more conversions.
At Smepal Consultancy, we optimize your website structure, content, and technical aspects to ensure search engines understand and rank your site better.

SEO is a long-term investment rather than an overnight solution. Generally, you can start seeing noticeable improvements within 3 to 6 months, depending on your industry, competition, and how well your website is optimized.
We provide monthly reports to track progress, analyze ranking movement, and adjust strategies for continuous improvement. The longer you invest in SEO, the stronger and more stable your online presence becomes.

Our SEO packages are comprehensive and tailored to your business goals. They include:

  • Website Audit & Keyword Research – Identifying the right keywords and fixing existing SEO issues.

  • On-page Optimization – Optimizing content, meta tags, headings, and internal links.

  • Technical SEO – Improving site speed, mobile-friendliness, and crawlability.

  • Off-page SEO – Building credible backlinks and online authority.

  • Local SEO – Optimizing for location-based searches (e.g., “SEO services in Kenya”).

  • Monthly Reporting & Monitoring – Clear progress reports with measurable results.

Yes — maintaining SEO is essential even after achieving top rankings. Search engine algorithms and competitors are constantly changing. Without ongoing optimization, your rankings can drop.
Smepal ensures your website remains optimized, up-to-date, and ahead of competitors by continuously refining your strategy and tracking trends.

Absolutely! SEO is one of the most cost-effective marketing strategies for small businesses and startups. It helps you compete with larger brands by targeting niche, high-intent keywords that attract the right audience.
Smepal specializes in helping small and medium businesses build strong online visibility through affordable and results-driven SEO campaigns.

We provide monthly SEO reports showing:

  • Keyword ranking changes

  • Traffic growth and engagement metrics

  • Conversion data

  • Backlink progress and domain authority updates

These insights help you see exactly how your SEO investment is performing. Transparency and measurable results are at the heart of Smepal’s SEO process.

Social Media Marketing FAQs

Social media marketing involves using platforms like Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) to promote your business, connect with customers, and build your brand.
At Smepal Consultancy, we create strategies that drive awareness, engagement, and conversions by targeting the right audience with the right content. Whether your goal is to increase sales, grow followers, or build credibility, we help you achieve measurable results.

It depends on your target audience and industry:

  • Facebook & Instagram: Great for consumer brands, local businesses, and visual storytelling.

  • LinkedIn: Best for B2B marketing, consultants, and professional services.

  • TikTok & YouTube: Perfect for creative, engaging, and viral content.

  • X (Twitter): Ideal for brands that want to share updates, news, and engage in conversations.
    Smepal helps you identify where your audience spends their time and build a tailored presence on those platforms.

Our services are full-suite and customizable. They include:

  • Social Media Strategy Development

  • Content Creation & Graphic Design

  • Paid Ads Management (Facebook, Instagram, LinkedIn, TikTok, etc.)

  • Community Management & Engagement

  • Performance Analytics & Reporting

  • Social Media Training & Consultancy

We handle everything — from strategy to execution — so your brand stays active and consistent online.

Consistency is key. Ideally, businesses should post 3–5 times per week, but quality always matters more than quantity.
At Smepal, we create a content calendar that ensures your posts align with your goals, trends, and audience behavior — keeping your brand visible and relevant all year round.

Results depend on your goals, but typically include:

  • Increased brand visibility and followers

  • Higher website traffic and engagement

  • More inquiries, leads, or sales conversions

  • Stronger brand reputation and customer loyalty

We track every campaign using analytics tools and share regular performance reports so you can see your ROI clearly.

Yes! We run targeted ad campaigns across multiple platforms to reach specific audiences based on demographics, interests, and behaviors.
Our team optimizes ads for maximum engagement, clicks, and conversions — ensuring your budget delivers real value. From ad design to audience targeting and A/B testing, we handle everything.

We’ve got you covered! Our creative team produces high-quality graphics, videos, and captions tailored to your brand’s voice and goals. However, if you already have brand assets, we’ll integrate them into the campaign for consistency.
We believe in collaboration — combining your insights with our expertise for the best results.

Content Marketing FAQs

Content marketing is the art of creating and sharing valuable, relevant, and consistent content to attract and engage your target audience.
At Smepal Consultancy, we use blog posts, articles, videos, infographics, and web copy to educate, inspire, and convert your audience — helping your business stand out online and build long-term trust.

Because people trust useful content more than ads. A solid content strategy helps you:

  • Improve your SEO rankings and website traffic

  • Establish your brand as an industry authority

  • Nurture leads and increase conversion rates

  • Keep your audience informed, entertained, and connected
    Smepal’s content approach ensures your business is not only visible — but also memorable.

We produce all forms of digital content tailored to your goals, including:

  • Blog posts and SEO articles

  • Website copywriting

  • Product and service descriptions

  • Case studies and whitepapers

  • Email newsletters

  • Social media content

  • Video scripts and captions

Every piece is researched, optimized, and written to boost visibility and engagement.

We follow a data-driven SEO content strategy, which includes:

  • In-depth keyword research and competitor analysis

  • Crafting SEO-optimized titles, meta descriptions, and headings

  • Writing engaging, long-form content that answers search intent

  • Incorporating internal and external links

  • Continuous performance tracking via Google Analytics & Search Console

Our content is built to perform — not just to fill space.

  • Blog posts and SEO articles

  • Website copywriting

  • Product and service descriptions

  • Case studies and whitepapers

  • Email newsletters

  • Social media content

  • Video scripts and captions

Every piece is researched, optimized, and written to boost visibility and engagement.

Absolutely. Many businesses have great ideas that just need refining.
We can audit, rewrite, and optimize your existing website or blog content to meet SEO best practices, improve readability, and align with your brand tone.
The goal is simple — make your content more persuasive, searchable, and effective.

The ideal frequency depends on your goals and audience, but we recommend publishing at least 2–4 times per month for consistent visibility.
Smepal helps you develop a content calendar that fits your business schedule and keeps your online presence fresh all year round.

Yes! Our team has experience across multiple sectors — including real estate, education, travel, technology, healthcare, and business consultancy.
We tailor content to fit your industry’s tone, audience, and trends, ensuring every message resonates and delivers measurable impact.

Website Design & Development FAQs

We design a wide range of websites tailored to your business needs — from corporate sites, eCommerce stores, and blogs to service-based and portfolio websites.
Each project focuses on user experience (UX), mobile responsiveness, SEO optimization, and fast loading speeds to help your business stand out online.

Yes. Smepal handles both website design (front-end) and development (back-end).
We use platforms like WordPress, Shopify, and custom-coded frameworks to ensure your website is functional, secure, and easy to manage.
Our approach is all-inclusive — we design, develop, optimize, and even host your website if needed.

The timeline depends on the project size and features.
A standard business website may take 7–14 days, while complex eCommerce or custom-built systems can take 3–6 weeks.
We always provide a clear timeline before starting and keep you updated at every stage of development.

Absolutely. Every website we create is mobile-responsive, meaning it looks and functions perfectly on phones, tablets, and desktops.
We also apply on-page SEO best practices, including keyword optimization, meta tagging, and site structure improvement, to ensure your website ranks well on search engines.

Yes — all our websites are built with user-friendly CMS, so you can easily make updates like adding blog posts, editing content, or uploading images.
We also offer training sessions to help you understand how to manage your website confidently, even if you have no technical background.

Yes. After your website goes live, we offer ongoing maintenance plans that cover backups, security checks, content updates, and performance optimization.
This ensures your website remains fast, secure, and up-to-date with the latest standards.

We can audit, redesign, or fully revamp your existing website to align it with modern trends and your business goals.
Our audits focus on speed, SEO, design consistency, user experience, and content flow — so your site not only looks great but also performs effectively.

PPC (Pay-Per-Click) Advertising FAQs

PPC (Pay-Per-Click) advertising is a digital marketing strategy where you pay only when someone clicks your ad. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads display your ads to a targeted audience.
At Smepal, we help businesses create, optimize, and manage PPC campaigns that deliver measurable ROI by attracting the right visitors to your website.

PPC offers immediate visibility and precise targeting. Some of the key benefits include:

  • Instant traffic to your website

  • Full control over your budget and audience targeting

  • Data-driven insights and performance tracking

  • Increased brand exposure

  • Enhanced conversions through remarketing campaigns

It’s one of the fastest ways to get in front of potential customers who are actively searching for your services.

Smepal manages PPC campaigns across multiple platforms, including:

  • Google Ads (Search & Display)

  • YouTube Ads

  • Facebook & Instagram Ads

  • LinkedIn Ads

  • TikTok Ads
    This multichannel approach ensures maximum visibility and reach across your target audience.

Our team uses advanced keyword research tools and competitor analysis to find high-intent, low-cost keywords that deliver the best ROI.
We categorize keywords based on buyer intent — informational, navigational, or transactional — and focus on those most likely to convert.
This ensures you don’t waste money on irrelevant clicks.

Budgets vary based on your industry, competition, and campaign goals.
Smepal helps you set a realistic budget and ensures every dollar is well spent. We track cost per click (CPC), conversion rate, and return on ad spend (ROAS) to ensure efficiency and transparency in spending.

We measure PPC performance using metrics such as:

  • Click-Through Rate (CTR)

  • Cost Per Click (CPC)

  • Conversion Rate (CVR)

  • Return on Ad Spend (ROAS)

  • Total Leads or Sales Generated
    Regular reports are shared with you so you can clearly see how your campaigns are performing and where optimizations are applied.

Yes. Smepal handles the entire PPC process — from research and ad design to targeting, bidding, optimization, and reporting.
Our experts ensure your ads have compelling copy, engaging visuals, and optimized landing pages that convert visitors into paying customers.

Definitely. PPC and SEO are complementary strategies — while SEO builds long-term organic visibility, PPC provides instant exposure.
We often combine both to boost brand authority, generate quick results, and gather data that strengthens future SEO campaigns.

Business Consultancy FAQs

Smepal Consultancy Agency provides expert guidance to help entrepreneurs and organizations start, manage, and grow their businesses effectively.
We assist with business registration, compliance, funding readiness, digital transformation, marketing alignment, and operational strategy — all designed to make your business more efficient, profitable, and investor-ready.

Yes. We help you register your business or company through the eCitizen platform (Business Registration Service - BRS).
Our process includes name search, business type selection, document preparation, and submission for approval.
We also guide you through KRA PIN registration, licensing, and compliance to ensure your business is fully legal and operational from day one.

Typically, business registration in Kenya takes 5–10 working days, depending on the business type and approval queue at BRS.
However, with Smepal handling the process, delays are minimized since we ensure all required documents and details are correctly submitted the first time.

Yes — this is one of our strongest areas.
We prepare your business to be investor-ready by improving your online presence, branding, financial documentation, and digital marketing structure.
We also assist in crafting professional proposals, business plans, and investor pitches that attract funding partners and financial institutions.

Absolutely.
We work with both new startups looking to set up and existing businesses aiming to scale, restructure, or digitalize.
Our consultancy model adapts to your growth stage — from company formation and marketing setup to automation, recruitment, and expansion strategy.

Yes, through our network of licensed professionals, we guide clients on business compliance, licensing, annual returns, and tax filing.
While we don’t provide direct legal services, we ensure your business meets all statutory and operational requirements to avoid future complications.

Hiring a consultant saves you time, mistakes, and missed opportunities.
At Smepal, we combine business strategy, digital marketing, and technology to help you build a sustainable foundation for growth.
Instead of trial and error, you get a clear, expert-led roadmap that aligns your business goals with the right execution strategies.

Digital Marketing Training FAQs

Smepal’s Digital Marketing Training is a hands-on, practical program designed to equip corporate teams and marketing professionals with the latest digital marketing skills.
We help businesses and agencies understand how to plan, execute, and analyze effective online campaigns using tools like Google Ads, Meta Business Suite, WordPress, SEO platforms, and email automation systems.
Our goal is to turn teams into self-sufficient digital marketers who can confidently grow their brands in a competitive digital space.

Our training is ideal for:

  • Corporate teams looking to upskill in digital strategy and online branding.

  • Marketing agencies that want their staff to handle digital campaigns more effectively.

  • Small business owners and startups aiming to understand how to manage their online presence.

  • Professionals who want to expand their expertise and earn recognized digital marketing credentials.

Whether you’re new or experienced, we tailor each session to meet your organization’s skill level.

We cover all core areas of modern digital marketing, including:

  • Search Engine Optimization (SEO)

  • Google Ads & Pay-Per-Click (PPC)

  • Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok)

  • Content Strategy & Copywriting

  • Email Marketing & Automation

  • Web Analytics & Conversion Optimization

  • WordPress Web Design for Marketing Teams

Each module is structured to ensure practical understanding and measurable outcomes.

We offer flexible training formats to suit corporate needs:

  • On-site sessions at your organization’s offices.

  • Virtual live classes via Zoom or Google Meet.

  • Hybrid options (mix of online and physical sessions).
    Our trainers use real-world case studies, project-based learning, and interactive assignments to make sure your team not only learns — but applies what they learn.

Yes. We specialize in customized corporate training programs.
Before training, we conduct a needs assessment to identify your team’s current skill gaps, goals, and business objectives.
We then create a tailored program that aligns with your industry, marketing goals, and internal processes, ensuring maximum value for your investment.

The duration depends on the scope of the program:

  • Short workshops: 1–3 days

  • Comprehensive corporate training: 1–4 weeks

  • Advanced programs: up to 2 months (including project implementation and evaluation)
    We always adapt to your team’s schedule and workload.

You can request training by contacting us through:
Training@smepal.co.ke or +254 110 963 361
We’ll schedule a consultation to understand your objectives and design a suitable digital upskilling plan for your team.

General / Support FAQs

You can reach our support and customer service team through:
📧 support@smepal.co.ke
+254 110 963 361
Alternatively, you can use the contact form on our website. Our team typically responds within 24 hours during working days.

We operate from Monday to Saturday, 8:00 AM – 6:00 PM (EAT).
For urgent issues or ongoing project clients, we also offer extended support hours by prior arrangement.

Yes, Smepal provides post-project support and guidance even after delivery.
For instance, clients who take SEO, web design, or digital marketing services enjoy 360 days of follow-up assistance, ensuring everything runs smoothly after launch.

Absolutely. We encourage all clients to book a free initial consultation to discuss goals, challenges, and strategy recommendations.
This helps us tailor our services to your exact needs before any engagement begins.

Simply fill out the “contact us” form on our website or send us an email describing your requirements.
We’ll prepare a detailed proposal that outlines deliverables, timelines, and pricing based on your project’s scope. This helps us tailor our services to your exact needs before any engagement begins.

We accept a wide range of secure payment options including:

  • M-Pesa (Till & Paybill numbers)

  • Bank transfer

  • Debit/Credit cards

  • PayPal (for international clients)
    Every project begins once payment confirmation is received.

Smepal maintains a client satisfaction guarantee policy.
If a service does not meet agreed deliverables or timelines, we offer revisions or partial refunds, depending on the stage of the project.
Full refunds are processed only before a project begins or within 24 hours of placing an order, as per our terms and conditions.

We take data protection seriously. All client information, project data, and communications are handled under strict confidentiality agreements.
Smepal complies with Kenya’s Data Protection Act (2019) and international GDPR standards where applicable.

Yes, Smepal works with both local and global clients across Africa, Europe, and Asia.
Our team is experienced in managing projects remotely using platforms like Zoom, Google Meet, Slack, and Trello, ensuring seamless collaboration from any location.

For ongoing projects or technical emergencies, you can reach us through our priority support line or WhatsApp.
We always strive to respond to urgent issues promptly, especially those affecting live websites, ads, or campaigns.

Need More Help ?

Our team is always ready to assist — whether you’re seeking advice, technical support, or project guidance. Get in touch today and let’s help you move your business forward.