.elementor-14378 .elementor-element.elementor-element-f21fcc1{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overlay-opacity:0.5;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:80px;--padding-bottom:80px;--padding-left:0px;--padding-right:0px;}.elementor-14378 .elementor-element.elementor-element-f21fcc1:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-f21fcc1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:transparent;background-image:linear-gradient(180deg, #000000 0%, #000000 100%);}.elementor-14378 .elementor-element.elementor-element-f21fcc1::before, .elementor-14378 .elementor-element.elementor-element-f21fcc1 > .elementor-background-video-container::before, .elementor-14378 .elementor-element.elementor-element-f21fcc1 > .e-con-inner > .elementor-background-video-container::before, .elementor-14378 .elementor-element.elementor-element-f21fcc1 > .elementor-background-slideshow::before, .elementor-14378 .elementor-element.elementor-element-f21fcc1 > .e-con-inner > .elementor-background-slideshow::before, .elementor-14378 .elementor-element.elementor-element-f21fcc1 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-image:url("https://smepal.co.ke/wp-content/uploads/2025/07/MARKET-RESEARCH.jpg");--background-overlay:'';}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-14378 .elementor-element.elementor-element-77c3290a{text-align:center;}.elementor-14378 .elementor-element.elementor-element-77c3290a .elementor-heading-title{font-family:"Helvetica", Sans-serif;font-size:36px;font-weight:600;color:#FFB303;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-14378 .elementor-element.elementor-element-3d07a76e > .elementor-widget-container{margin:0px 100px 0px 100px;}.elementor-14378 .elementor-element.elementor-element-3d07a76e{text-align:center;font-family:"Helvetica", Sans-serif;font-size:22px;font-weight:600;color:#FFFFFF;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-14378 .elementor-element.elementor-element-4f04996c .elementor-button{background-color:#2B6CB0;font-family:"Helvetica", Sans-serif;font-size:18px;font-weight:600;border-radius:30px 30px 30px 30px;}.elementor-14378 .elementor-element.elementor-element-4f04996c .elementor-button:hover, .elementor-14378 .elementor-element.elementor-element-4f04996c .elementor-button:focus{background-color:#FBB03B;}.elementor-14378 .elementor-element.elementor-element-302805e5{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:30px;--padding-bottom:30px;--padding-left:0px;--padding-right:0px;}.elementor-14378 .elementor-element.elementor-element-302805e5:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-302805e5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FBB03B;}.elementor-14378 .elementor-element.elementor-element-6327091d{text-align:center;}.elementor-14378 .elementor-element.elementor-element-6327091d .elementor-heading-title{font-family:"Helvetica", Sans-serif;font-size:30px;font-weight:600;color:#FFFFFF;}.elementor-14378 .elementor-element.elementor-element-e537b7c{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:50px;--padding-bottom:30px;--padding-left:0px;--padding-right:0px;}.elementor-14378 .elementor-element.elementor-element-e537b7c:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-e537b7c > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F4F4F4;}.elementor-14378 .elementor-element.elementor-element-395f5583{text-align:center;}.elementor-14378 .elementor-element.elementor-element-395f5583 .elementor-heading-title{font-family:"Helvetica", Sans-serif;font-size:34px;font-weight:600;color:#2B6CB0;}.elementor-14378 .elementor-element.elementor-element-650ca96f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-14378 .elementor-element.elementor-element-650ca96f:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-650ca96f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F4F4F4;}.elementor-14378 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.elementor-element.elementor-element-b15065d{text-align:left;}.elementor-14378 .elementor-element.elementor-element-b15065d .elementor-heading-title{font-family:"Roboto", Sans-serif;font-size:18px;font-weight:600;color:#2B6CB0;}.elementor-14378 .elementor-element.elementor-element-21ca4e7a .elementor-heading-title{font-family:"Roboto", Sans-serif;font-size:16px;font-weight:600;color:#272626;}.elementor-14378 .elementor-element.elementor-element-61cc5f14{text-align:left;}.elementor-14378 .elementor-element.elementor-element-61cc5f14 .elementor-heading-title{font-family:"Roboto", Sans-serif;font-size:18px;font-weight:600;color:#2B6CB0;}.elementor-14378 .elementor-element.elementor-element-4e177771 .elementor-heading-title{font-family:"Roboto", Sans-serif;font-size:16px;font-weight:600;color:#272626;}.elementor-14378 .elementor-element.elementor-element-1616a14d{text-align:left;}.elementor-14378 .elementor-element.elementor-element-1616a14d .elementor-heading-title{font-family:"Roboto", 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.elementor-element.elementor-element-584b0d8 .elementor-heading-title{font-family:"Helvetica", Sans-serif;font-size:34px;font-weight:600;color:#2B6CB0;}.elementor-14378 .elementor-element.elementor-element-1de7cab{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:30px;--padding-bottom:30px;--padding-left:0px;--padding-right:0px;}.elementor-14378 .elementor-element.elementor-element-1e7d2ff7{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-14378 .elementor-element.elementor-element-1dba8ee3 > .elementor-widget-container{margin:0px 10px 0px 10px;}.elementor-14378 .elementor-element.elementor-element-1dba8ee3{font-family:"Helvetica", Sans-serif;font-size:18px;font-weight:500;color:#272626;}.elementor-14378 .elementor-element.elementor-element-7e60654a{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-14378 .elementor-element.elementor-element-4258d288 img{border-radius:8px 8px 8px 8px;}.elementor-14378 .elementor-element.elementor-element-2687910{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 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.elementor-element.elementor-element-9972868{color:#272626;}.elementor-14378 .elementor-element.elementor-element-5846b6f5{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:30px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-widget-nested-tabs.elementor-widget-n-tabs > .elementor-widget-container > .e-n-tabs[data-touch-mode='false'] > .e-n-tabs-heading > .e-n-tab-title[aria-selected="false"]:hover{background:var( --e-global-color-accent );}.elementor-widget-nested-tabs.elementor-widget-n-tabs > .elementor-widget-container > .e-n-tabs > .e-n-tabs-heading > .e-n-tab-title[aria-selected="true"], .elementor-widget-nested-tabs.elementor-widget-n-tabs > .elementor-widget-container > .e-n-tabs[data-touch-mode='true'] > .e-n-tabs-heading > .e-n-tab-title[aria-selected="false"]:hover{background:var( --e-global-color-accent );}.elementor-widget-nested-tabs.elementor-widget-n-tabs > .elementor-widget-container > .e-n-tabs > .e-n-tabs-heading > :is( .e-n-tab-title > .e-n-tab-title-text, .e-n-tab-title ){font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-14378 .elementor-element.elementor-element-5823cfad{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-14378 .elementor-element.elementor-element-6b154164{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:20px;}.elementor-14378 .elementor-element.elementor-element-ee8f142 img{height:325px;border-radius:10px 0px 0px 10px;}.elementor-14378 .elementor-element.elementor-element-56734a2a{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:20px;--margin-right:0px;}.elementor-14378 .elementor-element.elementor-element-34a106d8 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-14378 .elementor-element.elementor-element-34a106d8{text-align:justify;color:#000000;}.elementor-14378 .elementor-element.elementor-element-5fe20de7{--n-tabs-heading-wrap:wrap;--n-tabs-heading-overflow-x:initial;--n-tabs-title-white-space:initial;--n-tabs-title-font-size:34px;--n-tabs-title-color:#000000;--n-tabs-title-color-active:#000000;}.elementor-14378 .elementor-element.elementor-element-5fe20de7.elementor-widget-n-tabs > 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.elementor-element.elementor-element-4ca144e0{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:30px;--padding-bottom:30px;--padding-left:0px;--padding-right:0px;}.elementor-14378 .elementor-element.elementor-element-1d0ebb48{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:4px 4px 4px 4px;}.elementor-14378 .elementor-element.elementor-element-1d0ebb48:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-1d0ebb48 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F4F4F4;}.elementor-14378 .elementor-element.elementor-element-269083d4{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-14378 .elementor-element.elementor-element-39e0c326{color:#000000;}.elementor-14378 .elementor-element.elementor-element-3a24b4b0{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-14378 .elementor-element.elementor-element-52d058d1 .elementor-button{background-color:#61CE7000;font-family:"Roboto", Sans-serif;font-size:50px;font-weight:500;fill:#000000;color:#000000;}.elementor-14378 .elementor-element.elementor-element-52d058d1 > .elementor-widget-container{padding:10px 0px 0px 0px;}.elementor-14378 .elementor-element.elementor-element-52d058d1 .elementor-button-content-wrapper{flex-direction:row;}.elementor-14378 .elementor-element.elementor-element-52d058d1 .elementor-button .elementor-button-content-wrapper{gap:50px;}.elementor-14378 .elementor-element.elementor-element-442a8b3b{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:4px 4px 4px 4px;}.elementor-14378 .elementor-element.elementor-element-442a8b3b:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-442a8b3b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F4F4F4;}.elementor-14378 .elementor-element.elementor-element-bb3fc69{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-14378 .elementor-element.elementor-element-448d9686{color:#000000;}.elementor-14378 .elementor-element.elementor-element-14534514{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-14378 .elementor-element.elementor-element-68aaf438 .elementor-button{background-color:#61CE7000;font-family:"Roboto", Sans-serif;font-size:50px;font-weight:500;fill:#000000;color:#000000;}.elementor-14378 .elementor-element.elementor-element-68aaf438 > .elementor-widget-container{padding:10px 0px 0px 0px;}.elementor-14378 .elementor-element.elementor-element-68aaf438 .elementor-button-content-wrapper{flex-direction:row;}.elementor-14378 .elementor-element.elementor-element-68aaf438 .elementor-button .elementor-button-content-wrapper{gap:50px;}.elementor-14378 .elementor-element.elementor-element-46614864{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:4px 4px 4px 4px;}.elementor-14378 .elementor-element.elementor-element-46614864:not(.elementor-motion-effects-element-type-background), .elementor-14378 .elementor-element.elementor-element-46614864 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F4F4F4;}.elementor-14378 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