OUR PROJECTS

At SMEPAL, we believe meaningful results speak louder than names. Our work spans real estate, e-commerce, tourism, professional services, education, hospitality, and corporate enterprises. Each project reflects our commitment to measurable performance, strategic execution, and long-term client success.

To maintain confidentiality and uphold our nondisclosure agreements, we do not publish specific client names. Instead, we present anonymized, industry-based case studies that highlight the outcomes, methodologies, and value we deliver across digital marketing, SEO, social media management, PPC advertising, web design, business registration facilitation, and digital skills training.

Every example showcased on this page is based on real metrics, actual engagements, and verifiable project work completed by our team—presented in a format that protects our clients’ privacy while demonstrating our capability to execute, scale, and transform businesses through digital strategy.

Test Our Experts

A real estate company sought to increase qualified buyer inquiries and improve visibility for its new housing units. SMEPAL deployed a structured content strategy featuring property tours, testimonials, and targeted reels.
Social Media Results:

  • Lead inquiries increased from 55 to 230 per month

  • Engagement rate improved by 212%

  • Average reach per post: 32,000

  • Generated 180 verified viewing appointments in 90 days

A professional training institute needed consistent course registrations. SMEPAL executed a dual ads strategy combining Google Search and Facebook Lead Forms.
Ad Campaign Results:

  • Cost per lead: KSh 96

  • Leads generated in 30 days: 1,480

  • Landing page conversion rate: 19%

  • Campaign reach: 760,000

A tourism firm needed a modern, credible website to support tourism activities. SMEPAL developed a responsive, SEO-ready platform with improved UX.
Results:

  • Page load time: 2.1 seconds

  • Page engagement rate: +140%

  • Lead form submissions: +192%

  • Mobile responsiveness score: 98%

Over 200+ startups have received fast, compliant registration to begin business. SMEPAL handled the full end-to-end process including BRS registration, KRA PIN, and compliance documentation. We’ve helped local + international investors with business registration.
Results:

  • Turnaround time: 4-7 business days

  • Document approval rate: 100%

  • Successful compliance setup: All registrations completed

A tours and travel company required stronger visibility on Google for high-intent keywords such as safari packages, holiday deals, local excursions, and international travel packages. The business faced a competitive landscape dominated by established agencies, making organic differentiation challenging.

SMEPAL executed a structured SEO program aligned to Google’s EEAT principles, including technical clean-up, service-page optimization, destination-based content clusters, and authoritative backlinks from travel-related websites.

SEO Results Achieved:

  • Organic Traffic Growth (6 Months): +389%

  • Ranking Keywords: 540 → 1,960

  • Keywords in Top 10: Increased from 9 to 52

  • Feature Snippets Earned: 4 (Safaris, budget travel tips, weekend getaways)

  • Bounce Rate Improvement: 64% → 36%

  • Monthly Organic Inquiries: 60 → 240

  • Bookings Attributable to SEO: +178% growth

The company achieved consistent rankings across competitive travel queries, improved visibility for destination pages, and generated a high volume of inbound tour booking inquiries—all driven by sustained SEO efforts.

Client: Aspiring Digital Marketers (Individual Learners)

A cohort of learners enrolled in SMEPAL’s In-House Digital Marketing Mentorship Program to build practical, job-ready skills in SEO, social media marketing, PPC advertising, analytics, and content strategy. The participants needed structured guidance, hands-on practice, and expert mentorship to transition into digital careers or enhance their business capabilities.

Through a 4-week instructor-led program, SMEPAL delivered a fully immersive, results-oriented training experience focused on real-world execution.

Learning Outcomes

  • 92% mastery rate across core modules (SEO, Meta Ads, Google Ads, Analytics, Content Strategy).

  • 76% of participants built and launched their first optimized website using WordPress.

  • 84% ran live ad campaigns under SMEPAL supervision, achieving an average 2.1% CTR on test ads.

  • 67% secured freelance projects or digital-related roles within 60 days of completion.

  • 100% completion of portfolio-ready digital projects, including SEO audits, social media plans, and ad campaign setups.

  • High satisfaction rating of 4.8/5, driven by hands-on mentorship and personalized guidance.

Value Delivered

SMEPAL’s mentorship program equips learners with:

  • Actionable skills, not theory—everything taught is applied on live projects.

  • Direct one-on-one mentorship from experienced digital strategists.

  • Portfolio development, enabling learners to confidently pitch to employers or clients.

  • Career and freelance pathways, including interview preparation and client acquisition tactics.

  • Practical mastery of the tools that drive real business growth.

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